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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Platform Setup & Governance13%- Business Units and governance
  • 1. Content and user governance
    • 2. Roles and Enhanced CMS Workspaces
      • 3. Business Unit requirements
        - Marketing Cloud Next environment setup
        • 1. Data 360 provisioning
          • 2. Core Org Edition requirements
            • 3. Marketing Data Kit installation
              • 4. Permission sets
                - Domain authentication and authorization
                • 1. Branded and authenticated email delivery
                  • 2. Self-service domain authentication
                    • 3. Domain authorization
                      Topic 2: Analytics & Performance Insights8%- Reporting and analytics
                      • 1. Matching dashboards to reporting requirements
                        • 2. Pre-built dashboards
                          - Marketing data and insights
                          • 1. Marketing performance insights
                            • 2. Surfacing marketing data across Salesforce
                              Topic 3: Data Modeling, Identity Resolution & Segmentation25%- Consumption and entitlements
                              • 1. Data 360 consumption-based entitlements
                                • 2. Platform usage optimization
                                  • 3. Marketing automation consumption
                                    - CRM data ingestion and activation
                                    • 1. Content personalization using CRM data
                                      • 2. CRM objects and records
                                        • 3. Actionable Lists
                                          • 4. Audience segmentation and activation
                                            - Identity Resolution
                                            • 1. Linking multiple data sources
                                              • 2. Unified customer profiles
                                                • 3. Identity Resolution configuration
                                                  - Data 360 data model
                                                  • 1. Customer data activation
                                                    • 2. Connecting and harmonizing customer data
                                                      • 3. Data objects and Data Model Objects
                                                        Topic 4: Agentforce & AI Innovation11%- Predictive AI
                                                        • 1. Selecting appropriate predictive AI features
                                                          - Marketing agents
                                                          • 1. Automated campaign creation
                                                            • 2. Content generation
                                                              • 3. Audience segmentation
                                                                - Conversational messaging
                                                                • 1. Response handling
                                                                  • 2. Ongoing interactions across messaging channels
                                                                    • 3. Customer engagement
                                                                      Topic 5: Consent13%- Consent management concepts
                                                                      • 1. Consent and compliance requirements
                                                                        • 2. Consent in customer engagement
                                                                          - Consent data model
                                                                          • 1. Consent preference records
                                                                            • 2. Platform consent objects
                                                                              - Consent collection
                                                                              • 1. Consent banners on marketing landing pages
                                                                                • 2. Consent banners on external pages
                                                                                  - Consent record management
                                                                                  • 1. Creating consent records
                                                                                    • 2. Managing and updating consent records
                                                                                      Topic 6: Campaign Design, Flow Orchestration & Content30%- Personalization
                                                                                      • 1. Handlebars
                                                                                        • 2. Content variations
                                                                                          • 3. Repeaters
                                                                                            • 4. AMPscript
                                                                                              • 5. Merge fields
                                                                                                - Personalized messaging data
                                                                                                • 1. Adding customer data to messaging content
                                                                                                  • 2. Selecting appropriate data sources
                                                                                                    - Landing pages
                                                                                                    • 1. Landing page configuration
                                                                                                      • 2. Landing page components
                                                                                                        - Activation templates
                                                                                                        • 1. Activation template configuration
                                                                                                          • 2. Contact point value selection
                                                                                                            - Flow orchestration
                                                                                                            • 1. Flow types
                                                                                                              • 2. Trigger conditions
                                                                                                                • 3. Flow elements and logic
                                                                                                                  • 4. Automated business processes and messaging
                                                                                                                    • 5. Flow configuration settings

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