Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant
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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Landing pages
|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution
|
| Analytics & Performance Insights | 8% | - Marketing insights
|
| Consent | 13% | - Consent record management
|
| Platform Setup & Governance | 13% | - Domain authentication and authorization
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
A marketer at Northern Trail Outfitters wants to personalize an email by displaying a customer's loyalty status and points, which requires conditional logic. The data is available via the Data Graph.
Which personalization method should the company use to meet this requirement?
- A. Handlebars
- B. Dynamic content blocks
- C. Merge fields
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
A Marketing Cloud Next Consultant needs to create a re-engagement campaign targeting customers who have not made a purchase in the last 90 days. The campaign will be orchestrated using a flow. The audience for this campaign must be updated automatically as customer purchase behavior changes over time.
Which feature must the consultant configure in Data 360 to meet this requirement?
- A. Marketing Object
- B. Automation Event-Triggered Flow
- C. Audience Flow
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters is building an activation-triggered flow to send promotional emails. The marketing team needs to personalize the email content using data derived from the activation, such as a calculated loyalty tier.
Which data provider should the company use to personalize the email?
- A. Apex Class
- B. Data Graph
- C. Activation
Correct Answer: C 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to include a list of purchased products in an order confirmation email.
The order includes the product name, image URL, and price for each item in the order.
How should NTO display all of the purchased products in the email?
- A. Add a Repeater component to the email and configure the Repeater Source to use the order data.
- B. Create variations in the email for each product and configure targeting rules based on the order data.
- C. Use AMPscript to retrieve the order data as a rowset and loop through the records to render each product.
Correct Answer: A 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
A retailer is planning their first "New Product Promotion" email campaign in Marketing Cloud Next. Their marketing manager wants to send to everyone in the CRM database who has not explicitly asked to be removed.
What will happen when they launch the campaign?
- A. The campaign will send successfully because no OPT_OUT record exists in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.
- B. The campaign will suppress all recipients who do not have an OPT_IN record in either the cache or the Communication Subscription Consent data model object (DMO) for the "New Product Promotion" subscription.
- C. The campaign will only suppress recipients who have previously unsubscribed, as explicit consent is not required in sending marketing campaigns in Marketing Cloud Next.
Correct Answer: B 🗳️
Explanation: Only visible for Pass4sures members. You can sign-up / login (it's free).
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