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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup | 38% | - Security policies, password management, and access control - Integration configuration and management - Setup Home features and configuration - Marketing Cloud extension products and features - Business units, user accounts, and permission settings |
| Subscriber Data Management | 18% | - Data import, export, and quality management - Preference and profile center configuration - Data extensions, relationships, and data architecture - Contact model design and implementation |
| Maintenance | 15% | - Data extraction, reporting, and analytics - Evaluation of additional Marketing Cloud products - Account monitoring and system availability |
| Digital Marketing Proficiency | 13% | - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing |
| Channel Management | 16% | - Social Studio and Advertising Studio configuration - Mobile Studio setup and functionality - Email Studio configuration and features - Journey Builder concepts and use cases |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
A) Administrator
B) Data Manager
C) Marketing Cloud Security Administrator
D) Marketing Cloud Administrator
2. A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
A) Impression Tracking for Triggered Sends
B) Sends Account Send Summary
C) Dynamic Content for Triggered Sends
D) Email Performance by Attribute
3. A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
A) Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
B) Make sure the filename has a date stamp to avoid duplication
C) Use the exact filename used for the trigger in the import File Activity
D) Make sure the file is placed on the correct subfolder within the SFTP
4. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
A) Segment to those recipients receiving text email versions first
B) Segment by domain to limit number of sends to each email provider
C) Segment subscribers with soft bounces in their own dedicated send
D) Segment by geographic region as after-hours sends will be marked as spam
5. A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
A) Company Settings
B) Data management
C) Security
D) Feature Settings
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: B |
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