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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is a function of the Content Detective tool?

A) It helps guarantee placement of emails into the inbox
B) It helps identify spam triggers in email content and subject lines
C) It helps display content in a content box
D) It helps track customer traffic generated by content areas within a email

2. A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)

A) Send Definition
B) SQL Query Activity
C) Filters
D) Data Extract Activity

3. Which feature would a marketer use to build a Send Classification? (Choose 2)

A) Custom Profile Center
B) Reply Mail Profile
C) Delivery Profile
D) Sender Profile

4. What are some things you should automate as an email marketer?

A) Capitalize on Cross-sell and upset opportunities. Send email receipts or online transaction confirmations and include offers in those.
B) Automate a welcome program.....use automatic email marketing drip campaign and tie in social channels like Facebook and Twitter.
C) Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior.
D) Implement Customer satisfaction programs.

5. A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant. What information does the associate need to provide in order for the email to pass validation? (Choose 2)

A) Physical Mailing Address
B) Profile Center URL
C) Terms and Conditions Policy
D) Company Website URL

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