Exam Name: Essentials of Pardot for Digital Marketers
Certification Provider: Salesforce
Corresponding Certification: Salesforce Pardot Specialist
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Reference: https://www.salesforce.com/content/dam/web/en_us/www/documents/classes/ds-pdt101.pdf
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Certification Path
This PDT-101 exam is requisite to Salesforce Certified Pardot Specialist Certification
Salesforce PDT-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management and Automation | 15% | - Apply segmentation and automation rules - Evaluate automation tools like dynamic lists |
| Topic 2: Social Marketing | 7% | - Analyze social engagement metrics - Use social connectors |
| Topic 3: Visitors and Prospects | 8% | - Explain how visitors become prospects - Describe how Pardot tracks visitor and prospect data |
| Topic 4: Pardot Campaigns | 7% | - Use and report on Pardot campaigns |
| Topic 5: List Management | 7% | - Create and manage different types of lists - Apply list criteria to scenarios |
| Topic 6: Scoring and Grading | 7% | - Interpret grading in lead qualification - Describe scoring mechanisms |
| Topic 7: Administration | 13% | - Manage connectors and account domains - Configure Pardot overview and settings |
| Topic 8: Security and Access | 3% | - Provision and maintain Pardot user access - Distinguish Pardot user roles and permissions |
| Topic 9: Engagement Studio | 7% | - Update engagement assets - Define Engagement Program components |
| Topic 10: Salesforce Integration | 13% | - Describe field syncing and object relationships - Explain the Salesforce–Pardot integration |
| Topic 11: Pardot Forms and Landing Pages | 7% | - Understand form and landing page capabilities - Interpret reporting metrics |
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