Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance |
| Topic 2: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Describe how to use form handlers |
| Topic 3: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Topic 4: Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Topic 5: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading |
| Topic 6: Email Marketing | 20% | - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
"LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers
- A. Review existing forms and landing pages to understand what data needs to be collected.
- B. Pull a report of the data they intend to use for segmentation purposes.
- C. Filter existing prospect records to see which custom fields have the most data.
- D. Ask their accounting team to review and select the five most helpful fields.
Correct Answer: A,B 🗳️
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Automation rule
- B. Completion action
- C. Dynamic list
- D. Segmentation rule
Correct Answer: C 🗳️
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, action and rule
- B. Trigger, activity and check
- C. Trigger, listen and check
- D. Trigger, activity and rule
Correct Answer: A 🗳️
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?
- A. True
- B. False
Correct Answer: A 🗳️
Choose required fields while creating a Prospect
- A. Company
- B. Profile
- C. Assign To
- D. Score
- E. Grade
- F. CD Campaign
- G. Email
Correct Answer: B,D,F,G 🗳️
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