Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials (1z0-477日本語版)
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions
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Oracle 1z0-477日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Responsys Data Model | 20% | - Create and manage contact lists - Manage supplemental tables and profile extension tables - Describe Responsys data model structure - Build filters, segment groups, and seed groups |
| Topic 2: Reporting and Analytics | 5% | - Analyze campaign performance metrics - Interpret standard reports and dashboards |
| Topic 3: Initial Configuration & Deliverability | 18% | - Domain branding and delegation - Conversion tracking implementation - Account setup and activation - Subscription management configuration |
| Topic 4: Creating and Managing Content | 15% | - Create and manage documents - Personalization using built-in functions - Dynamic content module configuration - HTML editing and responsive design |
| Topic 5: Campaigns and Forms | 17% | - Create, test, and manage multi-channel campaigns - Manage categories and link tables - Campaign dashboard settings - Design and publish responsive forms |
| Topic 6: Programs | 10% | - Design and build automation programs - Monitor and troubleshoot program flow - Test and publish programs |
| Topic 7: Integration: Interact Connect | 15% | - Set up Contact Event Data (CED) exports - Data Gateway setup process - Configure Connect data import jobs |
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