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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A) Create four campaigns - one for each language.
B) Create four ads - one for each language.
C) Use English only, as it's the most common of the four languages she's targeting.
D) Create four ad groups - one for each language.

2. Which of the following report types organizes statistics for each of your campaigns?

A) Campaign Performance
B) Search Query Performa
C) Demographic Performance
D) Ad Performance

3. Sam is reviewing the traffic that has landed on his website pages through the Google Analytics reporting feature. Sam would like to review the most popular landing pages through the Content section of Google Analytics. Which report type should Sam examine?

A) Content by Title
B) Top Landing Pages
C) Content Drilldown
D) Top Content

4. You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?

A) (Revenue from sales - Advertising costs)
B) (Revenue from sales - Advertising costs)/Advertising costs
C) (Revenue from sales - Advertising costs)/Duration of Ad
D) (Revenue from sales - Advertising costs)/Revenue from Sales

5. You have added "coffee cups" as a keyword to your Google AdWords campaign. Which of the following Google searches would cause your ad to display?

A) Only searches for "coffee cups" as it's using the exact match options.
B) Any queries that include "coffee cups" in the search, such as yellow coffee cups or coffee cups sale.
C) Any queries that search for "coffee cups" in quotation marks.
D) Only search for "coffee cups" (lower cased) as it's using the case sensitive options.

Solutions: