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Google Display Exam Practice Test Sample Questions:

1. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target the country of France and display his ad in English.
B) Carl should target France, write the ad in French, and allow Google to translate the ad.
C) Carl should target either France or display his ad in English - he cannot do both.
D) Carl should target the country of France and target the language of English.

2. Mary Jane wants to use the view-through conversion tracking feature in Google AdWords. How long must Mary Jane's ad run before she can use this feature accurately?

A) 24 hours
B) 7 days
C) 30 days
D) 60 days

3. Which of the following metrics gives the number of times the ad was shown?

A) Average CPM
B) Click Through Rate (CTR)
C) Clicks
D) Impressions

4. Holly is your client and she's selling watches through her online store. She asks if you can
configure her ad to only show up for searches in a specific location. Can you configure this setting for Holly as part of Google AdWords?

A) No, Google AdWords doesn't allow customers to choose geographical locations for advertise ment.
B) Yes, Google AdWords allows customers to choose language and locations for AdWords without a premium price.
C) No, Google AdWords doesn't target language or locations.
D) Yes, Google AdWords does allow customers to choose language and locations for a premium price.

5. Beth has created a Google AdWords search ad for her company. She has configured the bidding option to focus on clicks, automatic, bidding, and no CPC bid limit with a daily budget of $25. Beth would also like to configure the ad scheduling to determine when her ads must show. When Beth tries to configure the ad scheduling options she is not allowed to do so. Why CANNOT Beth configure the ad scheduling?

A) Campaigns that focus on clicks cannot use ad scheduling.
B) Campaigns with a daily budget less than $50 cannot use ad scheduling.
C) Campaigns with no CPC bid limit cannot use ad scheduling.
D) Automatic bidding campaigns cannot use ad scheduling.

Solutions: