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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Condition activity
B) A Data Source activity
C) An Action activity
D) An Update Profile activity

2. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
D) All profiles from the old version are immediately moved to the corresponding activity in the new version.

3. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?

A) The journey using the segment needs to be republished to recognize the new members.
B) The segment needs to be manually refreshed from the segment builder UI.
C) The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).
D) The data ingestion to the profile service has a 15-minute delay.

4. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Static Collection
B) A Manual Collection
C) A Personalized Collection
D) A Dynamic Collection

5. A content strategist is creating a standardized email header for a new series of marketing campaigns. This header includes the company logo, a dynamic personalized greeting, and navigation links.
To ensure all teams can easily use this header with absolute consistency in future campaigns, how should they create and deploy it?

A) Rebuild the header from scratch in the email designer for each marketing campaign.
B) Save a complete email containing the header as a Content Template.
C) Save the header in an external file and require all users to manually copy and paste the code.
D) Create the header as a Content Fragment to be referenced in different emails or templates.

Solutions: