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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which visualization best represents how visitors leave or continue through a predefined sequence of touchpoints?
Response:

A) Fallout
B) Scatterplot
C) Cohort Analysis
D) Flow

2. An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A) A data view from a connection based on social network handle.
B) A data view from a connection based on phone number.
C) A data view from a connection based on work email address.
D) A data view from a connection based on personal email address.

3. Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:

A) Summary Table
B) Line Chart
C) Bar Chart
D) Scatter Plot

4. What is the first step when analyzing campaign performance data in Adobe CJA?
Response:

A) Assign Campaign Metrics
B) Enable Real-Time Sync
C) Apply Data Filters
D) Define Date Ranges

5. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Select the Limit max items radio button.
B) Change the Counting Method to Metric.
C) Change the Counting Method to Session.
D) Change the Starting Bucket to 1.

Solutions: