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GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Convene the crisis response team.
B) Ascertain the negative attention the issue is attracting.
C) Start writing a sincere apology to those impacted.
D) Start writing messaging to explain the issue.

2. In defining the goals component of a communication plan, a communication manager should:

A) evaluate a wide range of communication channels that will reach the target audiences.
B) determine which goals can be tracked on a continuous basis.
C) decide what the target audiences should do as a result of implementation of the communication plan.
D) request clarification from senior management regarding the resources available to implement the plan.

3. What is the difference between a communication strategy and a communication plan?

A) They are the same, and the terms are interchangeable.
B) It does not matter which term is used as long as the document considers both internal and external communication.
C) A strategy is a more focused document that outlines the communication for a specific project or initiative; a plan is a more comprehensive document with in-depth considerations and analysis.
D) A strategy supports communication for an organization or a significant initiative or issue; a plan has less analysis and generally focuses on deliverables and a work plan.

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to be interviewed off the record.
B) Agree to be interviewed based on the relationship with the reporter.
C) Agree to interview with the chief financial officer (CFO) rather than the CEO.
D) Decline the interview.

5. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Change management communication
C) Employee engagement surveys
D) Technology training plans

Solutions: